About Us > Our Passion
Belaroma Coffee Roasting Company has been a feature of the Australian coffee culture since 1968, becoming one of the few substantial coffee roasters and coffee wholesalers in Australia which still combines traditional values whilst offering great consistent quality. We have incorporated world class Italian coffee roasting technology with an Australian passion and flair.
From our state of the art coffee roasting plant based in Sydney's Northern beaches, Belaroma's coffee blends are distributed through Australia, sold wholesale and exported to the USA and Asia.
Belaroma coffee wholesalers believe there is no excuse for drinking a bad cup of coffee. That's the reason we have invested in developing a huge amount of expertise within the company which extends from green bean buying and quality assurance through master roasting, production, packaging to training the cafe staff who make our products. We strive to employ the best of the best from technicians, customer support staff to World Latte Art Champions.
Getting the perfection out of the best beans requires passion, creativity and commitment. The rewards are worth it!
As well as coffee roasting and supplying a variety of fresh coffee blends to customers, Belaroma coffee wholesalers also provide coffee equipment, training, technical support and regular service to its partners. Our track record of creating value for our coffee partners has been one of the most rewarding parts of our business. That is probably why we are one of Australia's fastest growing coffee roasters & wholesalers.
We will be fair, open, honest and caring, both with our customers, our suppliers and ourselves. We will be professional and strive for excellence in all that we do, whilst respecting ourselves and others.
We will have fun, and ensure that doing business with us is a real pleasure!